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The motivation for the award is as follows:
"Visida AB is an important participant within the field of occupational health, offering och delivering services which increase health and safety within businesses and organisations. ViSiDA has shown a strategic and new way of thinking about how a business can be built and developed. They have accomplished this without risking profits and without compromising the vision that each individual has a unique value and worth. ViSiDA has been a model for female ownership and leadership and has focused on gender equality in all levels of the company, and has at the same time made the focus on saving lives in northern Sweden a priority!"